Project Overview
Experience Montgomery was redesigned to celebrate the city's rich history while showcasing its vibrant culture, attractions, and family-friendly experiences through a bold, engaging, responsive website.
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Experience Montgomery needed a modern tourism website that honored the city's Civil Rights legacy while showcasing its growing arts, dining, outdoor recreation, and family attractions. The redesign focused on creating an energetic, content-rich experience that balanced historical storytelling with modern destination discovery.
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UX/UI Design, Responsive Web Design, Visual Design, Interaction Design, Design Systems, and collaboration with the Project Manager, Art Director, and Lead Developer throughout the project.
The Solution
The redesign embraced Montgomery's vibrant identity through bold color, layered textures, asymmetrical layouts, and dynamic graphic elements. Inspired by the city's Civil Rights legacy and ongoing progress, arrows, circular shapes, outlined typography, and layered patterns were woven throughout the experience to reinforce both Montgomery's history and its evolving identity. Flexible content modules and editorial storytelling encouraged visitors to discover attractions, dining, outdoor recreation, and cultural experiences while creating a memorable, responsive experience across desktop and mobile.
Desktop Homepage Design
Mobile Homepage Design
