Project Overview
Visit Finger Lakes was redesigned to reflect the destination's refreshed brand while creating a more engaging, intuitive experience for travelers through responsive, user-centered design.
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The redesign centered around creating an upscale, distinctive website that reflected the client's refreshed brand without feeling like a typical tourism site. The experience needed to seamlessly integrate destination content, activities, and editorial storytelling while maintaining strong usability and a mobile-first approach.
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UX/UI Design, Responsive Web Design, Visual Design, Interaction Design, Design Systems, and close collaboration with the Project Manager, Art Director, and Lead Developer throughout the project.
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2022 Communicator Awards
Award of Excellence — Website
The Solution
The redesign focused on elevating the visual identity while making trip planning feel effortless. Large immersive photography, editorial-inspired layouts, and intuitive navigation helped showcase the Finger Lakes region while giving visitors quick access to activities, events, guides, and travel planning resources. Every page was designed responsively to deliver a consistent experience across desktop, tablet, and mobile.
Desktop Homepage Design
Mobile Homepage Design
