Project Overview
Experience Columbia's digital presence was reimagined to better showcase the city's arts, culture, and attractions while creating a more engaging and intuitive trip planning experience.
-
Experience Columbia needed a modern website that reflected the city's vibrant arts, music, and culture while making trip planning more engaging and intuitive. The redesign focused on increasing user engagement, elevating the visual identity, encouraging bookings, and reimagining how events and editorial content were presented without relying solely on photography.
-
UX/UI Design, Responsive Web Design, Information Architecture, Visual Design System, Illustration & Graphics, Interaction Design, Stakeholder Collaboration
-
2023 dotCOMM Awards — Gold
2023 Davey Awards — Gold
The Solution
After visiting Columbia and experiencing its creative energy firsthand, I developed a visual direction inspired by the city's thriving arts and music scene. The redesign introduces a modern editorial aesthetic supported by custom illustrations, expressive typography, and subtle artistic textures that reinforce the destination's personality.
To improve usability and drive engagement, I introduced a more prominent booking call-to-action, redesigned key content modules, and created a custom event component that highlights upcoming events without relying on photography. The result is a more engaging browsing experience that better showcases the city's culture while making it easier for visitors to discover places to stay, things to do, and upcoming events.
Desktop Homepage Design
Mobile Homepage Design
