Project Overview
Visit The Northshore is the official tourism website for St. Tammany Parish, Louisiana. The redesign transformed the recently rebranded destination into a vibrant, modern digital experience that celebrates the region's waterways, outdoor recreation, culinary scene, and welcoming Southern hospitality.
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Following a recent rebrand, the website needed to reflect the destination's new visual identity while increasing visitor engagement and encouraging exploration. The redesign focused on showcasing the area's unique outdoor experiences, waterfront lifestyle, and local culture through a more intuitive, visually engaging user experience.
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Website Design, UX/UI Design
The Solution
The redesign brought the new brand to life through a cohesive visual system that incorporated custom icons, graphic patterns, and flowing shapes inspired by the region's waterways. Layered photography, engaging editorial layouts, and improved content hierarchy created a vibrant experience that encouraged visitors to discover outdoor adventures, local attractions, dining, and events while reinforcing the destination's welcoming personality.
Desktop Homepage Design
Mobile Homepage Design
