Project Overview
Discover Wauwatosa is the official tourism website for Wauwatosa, Wisconsin. The redesign modernized the destination's digital presence with a warm, approachable aesthetic that highlights the city's parks, dining, shopping, and outdoor experiences while reflecting its welcoming community.
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The website needed a refreshed visual identity that balanced Wauwatosa's friendly small-town charm with a more modern, polished experience. The redesign focused on improving usability while showcasing the city's walkable neighborhoods, outdoor recreation, local businesses, and year-round events.
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Website Design, UX/UI Design
The Solution
To create a welcoming and contemporary experience, I incorporated elements from the destination's logo throughout the interface to reinforce brand consistency. Soft shadows, rounded corners, and playful iconography added warmth, while streamlined layouts and subtle interactive details improved usability. The result is a clean, approachable design that highlights Wauwatosa's unique character and encourages visitors to explore everything the destination has to offer.
Desktop Homepage Design
Mobile Homepage Design
