Project Overview
Visit Bucks County is the official destination marketing organization for Bucks County, Pennsylvania. The redesign modernized the website while preserving the region's historic charm, making it easier for visitors to discover attractions, plan trips, and explore local experiences.
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The redesign needed to modernize the website while preserving Bucks County's welcoming, historic character. The goal was to improve navigation, elevate the visual design, and create a more engaging experience that showcased the region's attractions, outdoor recreation, dining, and small-town charm.
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Website Design, UX/UI Design, Interactive Map Design
The Solution
The redesign balanced a refreshed visual identity with the county's established brand. Updated typography, a warmer color palette, and generous photography created a more contemporary experience while preserving the destination's character. Flexible layouts, improved content hierarchy, and an interactive map made it easier for visitors to discover attractions, plan itineraries, and explore the region with confidence.
Desktop Homepage Design
Mobile Homepage Design
